All so that their customers can enjoy them in their life’s pursuit of good times. From their thoughtfully designed stores to the meticulously grown cannabis, they offer the best experience of products possible with nothing to hide. These values found expression in the creation of Lume. They chase the good in the name of making it better, and even the best. The company is a team of go-getters who are out to experience the things they love to their fullest potential. Besides the creation of well-paying jobs, they have also generated the much-needed tax revenue for local municipalities to fix roads, hire first responders and fund local schools. Speaking on the giant leaps of the company, the president and COO of Lume, Doug Hellyar, had this to say: “From hiring our 1,000th employee to opening more than a dozen stores, 2021 was a year of fantastic growth for Lume Cannabis Co and we look forward to continuing this success for years to come.” The company takes great pride in giving back to the communities they serve. Currently, the facility utilizes proprietary technology in tissue culturing, environmental control, and nutrient delivery that results in the production of the highest quality cannabis available in the market today. Located in Evart, MI, the world class 250,000 square feet cultivation facility is staffed by leading experts in cannabis cultivation. To make it all possible, Lume has built what industry experts often refer to as the most advanced cannabis cultivation facility in the world. They are ecstatic to announce their brand, alongside the many benefits of cannabis with an aim of showing the drug in a new light to more adult-use consumers in Michigan and beyond. Lume offers an unmatched variety of safe and high-quality THC and CBD products and are one of the largest single-state cannabis operators in the U.S. As of today, we have 15 open retail stores. We currently hold about 10 of the market share in Michigan. We currently have a 60,000 square-foot cultivation facility where we grow all of our own flower for our Lume branded cannabis product line. is a Michigan-based company bringing this wonder drug to the doorsteps of medical and recreational users in Michigan, regardless of where they live. Lume is completely vertically integrated. We look forward to building a strong, lasting relationship with 313 Presents.Numerous individuals have testified of the incredible benefits of cannabis such as improving their sleep patterns, relieving deep-seated pain, anxiety, and even treating potentially life-threatening conditions such as epilepsy. "Lume is actively leveraging live events and strategic brand partnerships to bring communities together and create memorable experiences. Mitchell St., is the newest of Lume’s 22 adult-use stores that opened across the state in 2021. "We're thrilled to announce this dynamic marketing partnership with 313 Presents, which provides educational opportunities to expand cannabis' place in wellness, recreation, and lifestyle settings," said Dave Morrow, CEO of Lume Cannabis Co. Still, the lounge has areas where people can purchase Lume branded merchandise and learn about the company's 18 offsite recreational dispensaries. The consumption and purchase of cannabis products is not permitted on the premises. The "Tree House" lounge will be located inside the West Entrance at DTE Energy Music Theatre and will provide outdoor space for people to socialize and enjoy food and beverages. Lume Tree House rendering | Credit: Ryan Hermes
Lume will be the exclusive cannabis brand of 313 Presents' DTE Energy Music Theatre in Clarkston, Michigan, through this partnership.Īccording to the five-year agreement, DTE Energy Music Theatre will include Lume branding throughout the venue, including widespread signage, a dedicated 6,000 square-foot "Tree House" lounge, and satellite activations. (CBS DETROIT) - Lume, a Michigan-based cannabis company, announced a partnership with 313 Presents, Detroit's premier live entertainment company, on Tuesday, June 22.
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